Make History

Make History at the NCAA Final Four, an event of Texas-sized Proportions

It’s Texas, Y’all!

To say that football is big in the great state of Texas would be an understatement of…well, Texas-size proportions. Texans’ fanaticism with the sport is so celebrated, it has been chronicled in numerous books, television shows and movies. (Seriously, who hasn’t indulged in “Friday Night Lights,” via any and all of the aforementioned mediums?)

When it comes to their love of sports, however, Texans don’t put all their eggs in one basket (yes, pun intended). Judging by the immense success of the 2013 NCAA Division I Men’s Basketball South Regional Championships held at Cowboys Stadium this past March—combined with the building excitement over next season’s NCAA Men’s Final Four in the same venue—college basketball also appears to be basking in the brightly shining sports spotlight of the Lone Star State.

Approximately 36,585 fans flocked to the match-up between tournament titans Florida and Michigan, marking the fifth-largest crowd to see an NCAA Regional Final. The tally was over 42,000 for Friday’s semifinals, which included perennial powerhouse Kansas and the “Dunk City” kids from upstart Florida Gulf Coast University.

With the 2010 NBA All-Star Game and Super Bowl XLV serving as precursors, Cowboys Stadium is primed to host yet another of sports’ biggest events. As the NCAA Men’s Final Four makes its way to Arlington, Texas, April 5–7, 2014, local organizers are predicting an event of epic proportions.

“We do things bigger and better in Texas. I know that sounds cliché, but I don’t mean it to be,” said Tim Allen, Big 12 Conference senior associate commissioner, who served as tournament manager of the 2013 South Regional at Cowboys Stadium and will serve in a similar capacity at next year’s Final Four.

The “bigger and better” experience starts with the venue, a dazzling multipurpose facility that serves as home to the NFL’s Dallas Cowboys. Featuring the world’s largest column-free interior and the fourth-largest high-definition video screen, Cowboys Stadium opened to great fanfare in 2009 and received rave reviews as host of the 2013 NCAA Division I Men’s Basketball South Regional Championships.

In addition to watching the nation’s top four teams battle it out for the 2014 NCAA Men’s Basketball title, tournament-goers will have access to a plethora of activities during their trip to the Final Four, including:

Inside Bracket Town Refreshed by Coca-Cola Zero, fans can choose between a number of high-energy, interactive activities and events, such as basketball youth clinics and the Legends Game, which features college basketball stars from the past. There’s also plenty of contests, promotions and autograph sessions with basketball greats during this four-day, family-friendly event.

The Big Dance Concert Series is a FREE, three-day music festival for all ages (Friday, Saturday and Sunday), featuring high-profile musical artists from around the country. The Big Dance Concert Series is brought to you by NCAA Corporate Champions—AT&T, Coca-Cola and Capital One.

And it all takes place within the Dallas/Fort Worth Metroplex, an economic and cultural hub that encompasses some of the best shopping, restaurants, hotels and activities in the country.

“We’re going to obviously try to set an all-time attendance record,” says tournament committee member Allen of the 2014 NCAA Men’s Final Four. “We want to set the record for the highest attendance and for the highest fan satisfaction, as well.”