Dallas Fan Fares Unveils New Logo

Dallas Fan Fares Unveils a New Logo

Branding reflects culture, services offered by global event company

After 37 award-winning years of service, Dallas Fan Fares founder and president Kaye Burkhardt has decided it’s time for a change … of her company logo.

The new logo was unveiled to the Dallas Fan Fares staff in late August, and will appear on the company website and all future marketing materials. Emblazoned with a swan, the graceful bird that has served as the company’s symbolic mascot for several years, Burkhardt says the new logo also reflects the migration of her company’s services.

“It was painful to think about letting go of our original logo, since it served us so well in the early stages of our business,” Burkhardt said. “But we decided we needed a logo that would speak more to our culture.”

The initial logo—crafted after Burkhardt launched Dallas Fan Fares in 1980 as a company that provided sports hospitality programs to corporations visiting the Metroplex—appropriately featured an array of game tickets. Since that time, Dallas Fan Fares has evolved into a globally recognized leader in the fields of meeting management, incentive travel, destination management, as well as sports hospitality, and Burkhardt decided a new logo was needed to symbolize the variety of services her company offers.

More importantly, she wanted it to mirror the ways in which her Dallas Fan Fares staff approaches every program.

“The umbrella we work under is the hospitality industry and, above all, hospitality should be gracious … like a swan,” Burkhardt said. “While graceful, a swan also exemplifies power and strength. And what you don’t see is that underneath the surface, it’s paddling like crazy to propel itself forward.

“Much like a swan, you also don’t see all the behind-the-scenes work that goes into every program that Dallas Fan Fares manages. Part of our success as a company comes in all the planning and preparation that we do in advance of a project. With the expertise of our staff and the diligence and resourcefulness of our onsite operations team, we plan for success and always deliver for our clients.”

That strategy has opened the doors to programs all over the world. Dallas Fan Fares now plans all the logistics for meeting and incentive groups on six of the seven continents, while the company enjoys long-standing relationships with leading organizations in industries such as healthcare, technology, finance, communications, manufacturing, automotive, insurance and food and beverage.

After getting its start entertaining clients at Dallas Cowboys games, Dallas Fan Fares now provides hospitality at every major sporting event in the country, including its 31st consecutive Super Bowl last February. With its designation as one of the “Official College Football Playoff Event Experience Providers,” as named by the executive committee of the College Football Playoff (CFP), Dallas Fan Fares offers fans a variety of premium packages that include game tickets, accommodations, hospitality and other first-class amenities. A certified Woman-Owned Business, Dallas Fan Fares also has scored numerous awards and distinctions throughout its 37 years in business. The company recently was named to Special Events Magazine’s list of “25 Top DMCs” (Destination Management Company) for the 13th consecutive year and is one of the “Top Diversity Companies” in the nation.

“The feedback we constantly get from our clients is that our staff is so personable and eager to provide a quality service,” Burkhardt said. “They listen to our clients’ business objectives and work hard to fulfill every one of them. Recognizing that service is our only product, our aim is to exceed our clients’ expectations.”