Entries by Carol Armstrong

Dallas Fan Fares Unveils New Logo

Branding reflects culture, services offered by global event company After 37 award-winning years of service, Dallas Fan Fares founder and president Kaye Burkhardt has decided it’s time for a change … of her company logo. The new logo was unveiled to the Dallas Fan Fares staff in late August, and will appear on the company […]


Saying “Thank You” To All Who Serve

When does a four-day sales training conference—one designed to enhance the customer experience and, thus, the bottom line for the company—become even more impactful for its participants? When it’s filled with gratitude … Operation Gratitude, that is. In April, approximately 600 sales representatives from a leading pharmaceutical company descended on Dallas for a regional sales […]

Are You In?

From the opening kickoff during the waning days of August to the last drop of celebratory confetti at Raymond James Stadium on January 9, the turnstiles were spinning in college football stadiums across the country (and abroad) last season. According to a recent study by the National Football Foundation (NFF), approximately 49 million fans–49,315,857, to […]

A Game of Epic Proportions

There was no post-game presentation of a gleaming trophy—and not a single piece of confetti raining down as thousands of fans cheered jubilantly from the stands—when the first national championship was awarded in college football. In fact, the title was bestowed retroactively, 66 years later, as both Princeton and Rutgers were deemed co-champions of the […]

Are you ready for some football?

Are you ready for some football? Well, join the Club! Fear not, all you avid NFL fans who have been waiting for your favorite team to take the field again … the 2013 season is here! The launch of a brand new season provides the first step in the journey toward East Rutherford, New Jersey, […]

Girl Power

On July 27, athletes from around the world will march into Olympic Stadium to participate in the Opening Ceremonies of the London 2012 Olympic Games. As avid sports fans, we always look forward to watching the world’s best athletes compete on the biggest stage of them all. As Americans, we enthusiastically cheer on our own, […]

Make History

Make History at the NCAA Final Four, an event of Texas-sized Proportions It’s Texas, Y’all! To say that football is big in the great state of Texas would be an understatement of…well, Texas-size proportions. Texans’ fanaticism with the sport is so celebrated, it has been chronicled in numerous books, television shows and movies. (Seriously, who […]

London’s Calling

According to Harris Poll’s annual survey, over one-third of U.S. adults who follow at least one sport (34%) say pro football is their favorite sport, beating out baseball (16%) and college football (11%) by a wide margin. In separate findings, the NFL asserts that fan interest in the United Kingdom has risen by 32 percent […]