Dallas Fan Fares Unveils New Logo

Dallas Fan Fares Unveils a New Logo

Branding reflects culture, services offered by global event company

After 37 award-winning years of service, Dallas Fan Fares founder and president Kaye Burkhardt has decided it’s time for a change … of her company logo.

The new logo was unveiled to the Dallas Fan Fares staff in late August, and will appear on the company website and all future marketing materials. Emblazoned with a swan, the graceful bird that has served as the company’s symbolic mascot for several years, Burkhardt says the new logo also reflects the migration of her company’s services.

“It was painful to think about letting go of our original logo, since it served us so well in the early stages of our business,” Burkhardt said. “But we decided we needed a logo that would speak more to our culture.”

The initial logo—crafted after Burkhardt launched Dallas Fan Fares in 1980 as a company that provided sports hospitality programs to corporations visiting the Metroplex—appropriately featured an array of game tickets. Since that time, Dallas Fan Fares has evolved into a globally recognized leader in the fields of meeting management, incentive travel, destination management, as well as sports hospitality, and Burkhardt decided a new logo was needed to symbolize the variety of services her company offers.

More importantly, she wanted it to mirror the ways in which her Dallas Fan Fares staff approaches every program.

“The umbrella we work under is the hospitality industry and, above all, hospitality should be gracious … like a swan,” Burkhardt said. “While graceful, a swan also exemplifies power and strength. And what you don’t see is that underneath the surface, it’s paddling like crazy to propel itself forward.

“Much like a swan, you also don’t see all the behind-the-scenes work that goes into every program that Dallas Fan Fares manages. Part of our success as a company comes in all the planning and preparation that we do in advance of a project. With the expertise of our staff and the diligence and resourcefulness of our onsite operations team, we plan for success and always deliver for our clients.”

That strategy has opened the doors to programs all over the world. Dallas Fan Fares now plans all the logistics for meeting and incentive groups on six of the seven continents, while the company enjoys long-standing relationships with leading organizations in industries such as healthcare, technology, finance, communications, manufacturing, automotive, insurance and food and beverage.

After getting its start entertaining clients at Dallas Cowboys games, Dallas Fan Fares now provides hospitality at every major sporting event in the country, including its 31st consecutive Super Bowl last February. With its designation as one of the “Official College Football Playoff Event Experience Providers,” as named by the executive committee of the College Football Playoff (CFP), Dallas Fan Fares offers fans a variety of premium packages that include game tickets, accommodations, hospitality and other first-class amenities. A certified Woman-Owned Business, Dallas Fan Fares also has scored numerous awards and distinctions throughout its 37 years in business. The company recently was named to Special Events Magazine’s list of “25 Top DMCs” (Destination Management Company) for the 13th consecutive year and is one of the “Top Diversity Companies” in the nation.

“The feedback we constantly get from our clients is that our staff is so personable and eager to provide a quality service,” Burkhardt said. “They listen to our clients’ business objectives and work hard to fulfill every one of them. Recognizing that service is our only product, our aim is to exceed our clients’ expectations.”


Saying “Thank You” To All Who Serve

When does a four-day sales training conference—one designed to enhance the customer experience and, thus, the bottom line for the company—become even more impactful for its participants?

When it’s filled with gratitude … Operation Gratitude, that is.

In April, approximately 600 sales representatives from a leading pharmaceutical company descended on Dallas for a regional sales training seminar, one in which they would receive certified instruction on an innovative, cloud-based software application designed to transform how pharma and biotech companies connect with their customers. Dallas Fan Fares teamed up with its longtime pharmaceutical client to coordinate all the logistics of the conference, while also executing meetings for the company in three other regions this past spring.

During the conference’s Opening Session of the Dallas event, participants learned what would transpire over the next few days. They also were introduced to one of the company’s preferred service projects, Operation Gratitude, and learned how they could personally “Say thank you to all who serve.”

With its mission to lift the spirits and meet the evolving needs of the military and first responder communities, Operation Gratitude annually sends 200,000+ care packages filled with food, entertainment, hygiene and handmade items, in addition to personal letters of appreciation to veterans, first responders, new recruits, wounded heroes, their caregivers and to individually named U.S. service members deployed overseas and their families waiting at home.

Operation Gratitude also provides volunteer opportunities for civilians anywhere in America—such as 600 attendees at a sales training conference in Dallas—to express their appreciation to all who serve our nation.

While the attendees were convening in the Opening Session, Dallas Fan Fares team members eagerly went to work setting up the assembly lines of hygiene products that would go into each care package: disposable razors, shaving cream, toothpaste, a toothbrush, emery boards and packages of moist towelettes generously donated for the cause.

As each attendee departed the session, he or she made their way through the lines, enthusiastically compiling each of the products into individual zip-lock bags. It only took each attendee less than a minute to walk through the line, but thanks to the sum of their actions, approximately 600 service men and women soon will receive a care package from home.

They’ll also receive an uplifting message, courtesy of the hundreds of attendees who took the time during the week to write a note of appreciation and support to the service members. By the end of the conference, the designated drop box was brimming with note cards festooned with red, white and blue patriotic designs … and filled with heartfelt messages.

The attendees departed the conference equipped with an innovative way to enhance sales for their company as well as the overall experience for its customers, along with the satisfaction that their gestures of gratitude would serve to brighten the lives of service members around the world.

Teaming up with our client, Dallas Fan Fares was honored to help coordinate the logistics for Operation Gratitude initiative during the Dallas sales training conference this past spring. We celebrate our military and first responder communities, and are extremely grateful to all those who serve.