Soldiers Saluting

Saying “Thank You” To All Who Serve

When does a four-day sales training conference—one designed to enhance the customer experience and, thus, the bottom line for the company—become even more impactful for its participants?

When it’s filled with gratitude … Operation Gratitude, that is.

In April, approximately 600 sales representatives from a leading pharmaceutical company descended on Dallas for a regional sales training seminar, one in which they would receive certified instruction on an innovative, cloud-based software application designed to transform how pharma and biotech companies connect with their customers. Dallas Fan Fares teamed up with its longtime pharmaceutical client to coordinate all the logistics of the conference, while also executing meetings for the company in three other regions this past spring.

During the conference’s Opening Session of the Dallas event, participants learned what would transpire over the next few days. They also were introduced to one of the company’s preferred service projects, Operation Gratitude, and learned how they could personally “Say thank you to all who serve.”

With its mission to lift the spirits and meet the evolving needs of the military and first responder communities, Operation Gratitude annually sends 200,000+ care packages filled with food, entertainment, hygiene and handmade items, in addition to personal letters of appreciation to veterans, first responders, new recruits, wounded heroes, their caregivers and to individually named U.S. service members deployed overseas and their families waiting at home.

Operation Gratitude also provides volunteer opportunities for civilians anywhere in America—such as 600 attendees at a sales training conference in Dallas—to express their appreciation to all who serve our nation.

While the attendees were convening in the Opening Session, Dallas Fan Fares team members eagerly went to work setting up the assembly lines of hygiene products that would go into each care package: disposable razors, shaving cream, toothpaste, a toothbrush, emery boards and packages of moist towelettes generously donated for the cause.

As each attendee departed the session, he or she made their way through the lines, enthusiastically compiling each of the products into individual zip-lock bags. It only took each attendee less than a minute to walk through the line, but thanks to the sum of their actions, approximately 600 service men and women soon will receive a care package from home.

They’ll also receive an uplifting message, courtesy of the hundreds of attendees who took the time during the week to write a note of appreciation and support to the service members. By the end of the conference, the designated drop box was brimming with note cards festooned with red, white and blue patriotic designs … and filled with heartfelt messages.

The attendees departed the conference equipped with an innovative way to enhance sales for their company as well as the overall experience for its customers, along with the satisfaction that their gestures of gratitude would serve to brighten the lives of service members around the world.

Teaming up with our client, Dallas Fan Fares was honored to help coordinate the logistics for Operation Gratitude initiative during the Dallas sales training conference this past spring. We celebrate our military and first responder communities, and are extremely grateful to all those who serve.